Press Release December 12, 1999

Jake Ehrlich announces development of revolutionary new denim for the 21st Century.

San Francisco designer Jake Ehrlich announced today that JakeEJeans is in the process of developing a revolutionary new denim known as Doeskin Denim. Ehrlich said, "JakeEJeans is creating a new category of jeans known as "Luxury Jeans" and as such is developing a state of the art denim that feels like cashmere but is significantly stronger that regular cotton denim. Doeskin Denim will revolutionize the way consumers wear and perceive denim in the 21st century."